Portfolio Web Site of Hilary Quinn Web Designer

Ok, maybe I am ranting and raving at the moment, but it needs to be done!

So many people making an enquiry for a web site, just want it cheap. They don’t seem to ask the question, so what am I getting for my money? In fact, most people don’t seem to care as long as it’s cheap.

This bothers me hugely. You have to see your web site in terms of value. As in:

• Why are your prices higher than the other quotations I recieved?
• What will you make my web site do for me?
• What special features is your company offering me above the competition?
• Why is your style of web design special?
• What return can I expect to see if you build my web site?

A good web designer pays for themselves. That is, a good web designer that does search engine optimisation. As long as there is a market demand for the product or service you are supplying, a search engine optimised web site will pay for itself.

Why? Because it will come up in google multiple times for related searches, and once someone does click into your web site, that is where the professional design, relevant content, and enquiry forms kick in. Again, your web designer has already made sure you will appear in search engines, now the task is to get a sales enquiry from as many visitors as possible.

Your web designer will achieve this by providing an incentive to enquire.

This can be through a ‘feel good’ factor. Whereby the design and content reflect the friendly and unintimidating nature of the company, thereby providing an incentive to enquire.

It can be achieved by simply having an enquiry form attached to every article, so that the visitor, having found the content they were looking for, as they read it, they are presented with a form where they can request further information on this topic.

It can be achieved by having some kind of selling point displayed on the page, whether this would be the testimonial of a happy customer, or the latest news about an award your company has recieved. Little titbits of information like this, placed around relevant content, can also maximise your enquiries, just giving people the final nudge they need to place their trust in your company.

So, as you can see, there are many techniques you can use to get as many sales from your web site as possible, so let’s get rid of this ‘I want it cheap’ mentality, and let’s make that, ‘I want value and a return on my investment’.